Bucking the Trend Part 1: Solo vs. Group Shows
by Hayley Gallery
I’m often asked why Hayley Gallery has almost exclusively presented solo shows rather than group exhibits over the past six years.
It’s true that a solo show presents challenges for both the gallery and the artist. The gallery promotes an artist with a singular voice; if collectors don’t care for their particular style, there is no fallback position. The artist is asked to create a sizable portfolio of pieces – enough to fill almost 50% of the wall space in the gallery. Materials are expensive so this represents a serious time and financial commitment by each artist.
When we invite an artist to have a solo show at Hayley Gallery, it’s because we have sold multiple pieces of theirs and the artist has created a following of collectors anxious to see more of what they can do.
Having a solo show at any gallery is an important event in the life of an artist because not every artist is invited to show in a gallery, let alone be awarded their own show. A show is a fantastic opportunity for an artist to become better known and more widely collected. This can very well be a turning point in an artist’s career offering both intrinsic and financial rewards.
Rather than have multiple artists compete for attention in group shows, we like to shine all the attention on one artist. We believe a solo show allows the depth and breadth of their talent to be more visible to collectors. Artists have more of an opportunity to experiment with different mediums and pieces of varying sizes rather than be forced to cherry pick a select few pieces to display.
Stay tuned for next weeks part two, and I’ll explain how we plan our shows.